DevOps: A Revolution in Software Development and Operations

The need for speed, efficiency, and reliability in software keeps on increasing as technology takes over the world. There is a constant need for software that bridges the gap between development and operations; a collaboration of automation with improvement. In this blog, we shall explore one such software; DevOps, its key benefits, and how it has become contemporary in software development.

DevOps

What is DevOps?

Dev Ops; from the name itself stands for Dev (meaning Development) and Ops (meaning Operations) It is a set of protocols that shortens the time required to create systems and releases features, patches, and updates often to align with organizational objectives.

Key Components of DevOps

Collaborative and Communicative:

DevOps is a collaboration of developers and software developers, where they work together; with everyone aligned to the same goals it increases efficiency and reduces the scope of misunderstanding and miscommunication.

Continuous Integration and Continuous Deployment (CI/CD):

As part of continuous integration, code updates are routinely merged into a shared repository for automated testing. Continuous Deployment, which automatically deploys the tested code to production, ensures the prompt and secure delivery of new features and repairs.

Continuous Monitoring:

Continuous monitoring provides constant insights into the real-time system performance, helping teams navigate issues before they impact the users. Many tools like Prometheus, Grafana, and ELK Stack are commonly used for such purposes. 

Auto-Operations:

Automation is the key feature of DevOps, by automation of repetitive tasks like integration, deployment, and testing you can focus on more strategic and complicated tasks and make your process more efficient. For automation of DevOps, one can use tools like Jenkins, Git, and Docker.

Main Merits of DevOps

Time minimization :

Using tools for automation simplifies the workflow; it significantly reduces time and allows you to bring in new features in the market which can be more helpful. With the fast-changing dynamics of technology; it therefore becomes essential to be constantly updated. 

Reliable and Improved Quality:

Continuous testing and monitoring open up doors for improved services and more advancements. Therefore, the code is thoroughly tested lowering the possibility of errors and outages. As a result, software gets better and more dependable.

Flexible and Scalable:

DevOps concepts can assist organizations in efficiently scaling their operations. Teams can now handle increased demand without compromising dependability or efficiency since infrastructure provisioning and administration are automated.

Enhanced User Experience:

With enhanced automation and constant monitoring, the software stays up-to-date and lacks bugs and issues. As a result, businesses may respond to customer requests and feedback more quickly, improving the entire customer experience.

Real-World Success Stories

There are multiple organisations that have used DevOps to their advantage and emerged successful with the help of this software. It has made organisation and management simple and efficient for organisation, also gives enhanced user experience result in goodwill for the organisation. 

Amazon: 

By deploying hundreds of changes every day, Amazon was able to cut down on deployment times from hours to seconds by utilizing DevOps approaches.

Netflix: 

Well-known for its strong DevOps culture, Netflix reliably fulfills millions of daily streaming requests through automation, guaranteeing a flawless user experience.

Etsy: 

Etsy has seen a significant increase in customer happiness and agility as a result of its DevOps transformation, which has enabled it to increase deployment frequency from once every two weeks to over 50 times per day.

DevOps is not just a tool or enhancement; it is a collaborative culture that has opened up a lot of scope for improvement in development and operations. Using DevOps allows businesses to maintain the flexibility to scale and adapt to changing demands, while also achieving greater software quality, faster time to market, and improved customer experiences.

Any size firm, big or little, could find that adopting DevOps can alter everything by fostering innovation and ensuring that operations and software development are perfectly aligned.

Exploring the Power Unity Game Development

In the dynamic realm of game development, where innovation is the currency and creativity reigns supreme, Unity stands tall as a beacon of possibilities. With its intuitive interface, robust features, and unparalleled flexibility, Unity has become the go-to platform for budding indie developers and seasoned professionals. In this article, we delve into the captivating world of Unity game development, exploring its transformative potential and highlighting why it
remains the top choice for bringing digital dreams to life.

The Gateway to Creativity Unity Game Development

At the heart of Unity lies a philosophy that celebrates creativity in its purest form.Whether you’re a solo developer sketching out your vision or part of a bustling team, Unity provides the tools to turn imagination into reality. Its user-friendly interface empowers creators of all skill levels to seamlessly translate ideas into interactive experiences, without being bogged down by technical complexities.

Empowering Innovation

One of Unity’s greatest strengths lies in its unparalleled versatility. From 2D platformers to sprawling open-world adventures, Unity accommodates a vast array of genres and styles with equal finesse. Its robust engine supports both 2D and 3D development, offering a comprehensive suite of features ranging from physics simulations to advanced lighting effects. This versatility not only encourages experimentation but also fosters innovation, allowing developers to push the boundaries of what’s possible in gaming.

Seamless Cross-Platform Deployment In today’s interconnected world, reaching players across multiple platforms is
essential for success. Unity simplifies this process with its seamless cross- platform deployment capabilities. Whether your game is destined for PC, console, mobile, or even emerging platforms like VR and AR, Unity ensures a
smooth transition with minimal hassle. This not only maximizes your game’s reach but also future-proofs your investment, ensuring longevity in an ever- evolving landscape.

Community Collaboration

One of the hallmarks of Unity is its vibrant and supportive community. From online forums to local meetups, Unity enthusiasts gather to share knowledge, exchange ideas, and lend a helping hand. This spirit of collaboration extends
beyond mere camaraderie, catalyzing innovation and growth. Whether you’re seeking feedback on your latest project or looking for solutions to a thorny coding problem, the Unity community is always ready to offer guidance and
encouragement.

Asset Store Advantage

The Unity Asset Store stands as a treasure trove of resources for developers, offering a vast selection of pre-made assets, tools, and plugins to streamline development. Whether you require character models, environmental assets, or specialised scripts, the Asset Store has you covered. This not only accelerates development time but also empowers developers to focus on what they do best: crafting unforgettable gameplay experiences.

Optimized Performance

In the competitive world of game development, performance is paramount. Unity’s optimized engine ensures that your game runs smoothly across various devices, regardless of hardware specifications. From efficient rendering
techniques to streamlined memory management, Unity prioritizes performance without sacrificing visual fidelity. This not only enhances the player experience but also mitigates potential technical hurdles during development.

Future-Proofing Your Vision

As technology continues to evolve at a rapid pace, future-proofing your game is essential for long-term success. Unity’s commitment to innovation ensures that developers stay ahead of the curve, with regular updates and new features that harness the latest advancements in gaming technology. Whether it’s harnessing the power of machine learning or embracing emerging platforms, Unity equips developers with the tools they need to stay relevant in an ever-changing industry.

From Prototype to Publish: Seamless Development Lifecycle

Unity’s integrated development environment (IDE) streamlines the entire game development lifecycle, from prototyping to publishing. With built-in tools for testing, debugging, and performance optimization, developers can iterate rapidly and ensure their games are polished and ready for release. Whether you’re a solo indie developer or part of a larger studio, Unity provides the framework and resources to turn your dreams into reality.

Unlocking Boundless Potential

In the dynamic landscape of game development, Unity stands as a beacon of creativity, innovation, and endless possibilities. With its intuitive interface, robust features, and unwavering commitment to empowering developers, Unity continues to redefine the boundaries of what’s possible in gaming. Whether you’re a seasoned veteran or a newcomer with a dream, Unity provides the tools, support, and inspiration to turn your vision into reality. So why wait? Dive into the exhilarating world of Unity game development today and unleash your creativity like never before

ONDC – Open Network for Digital Commerce

In the ever-evolving landscape of digital commerce, staying ahead of the curve is crucial for businesses and consumers alike. Enter ONDC – Open Network for Digital Commerce, a groundbreaking initiative poised to reshape how we conduct online transactions and interact with the digital marketplace. This innovative platform holds the promise of increased accessibility, transparency, and efficiency, ushering in a new era of digital commerce.

Understanding ONDC

ONDC is a visionary project spearheaded by the Government of India, aimed at creating a unified digital commerce ecosystem. The core principles of inclusivity, interoperability, and innovation drive the initiative. The primary goal is to empower businesses of all sizes, especially small and medium enterprises (SMEs), by providing them with a level playing field in the competitive digital marketplace.

Benefits of ONDC

Empowering SMEs

Small and medium enterprises form the backbone of many economies. ONDC recognizes their importance and seeks to empower them by providing a cost- effective and user-friendly digital commerce infrastructure. This, in turn, stimulates economic growth and job creation at the grassroots level.

Reducing Transaction Costs

In the intricate web of digital commerce, transaction costs can act as a hindrance to growth, especially for smaller businesses. ONDC tackles this challenge head- on by introducing third-party transaction support, streamlining the payment process and significantly reducing associated costs. This not only fosters a more competitive environment but also encourages the growth of digital commerce across sectors.

Enhancing Consumer Confidence

Trust is paramount in digital transactions. ONDC’s emphasis on data privacy, security, and transparent transactions builds consumer confidence. When users feel secure in their digital interactions, they are more likely to engage in online commerce, thereby expanding the overall digital market.

Open Network for Digital Commerce
Open Network for Digital Commerce

Boosting Innovation

The open and interoperable nature of ONDC fosters an environment conducive to innovation. Developers and businesses can build on top of the ONDC infrastructure, creating new and innovative solutions that can further enrich the digital commerce experience. This collaborative approach fuels a cycle of continuous improvement and evolution.

Enhancing Accessibility

One of the key features of ONDC is its commitment to enhancing accessibility for businesses and consumers. By breaking down existing barriers and fostering interoperability, the platform aims to create a seamless and inclusive environment. SMEs, often overshadowed by larger players, can now leverage the power of ONDC to reach a wider audience and compete on a more equitable footing.

The platform facilitates easy integration for businesses, enabling them to establish an online presence effortlessly. Moreover, ONDC’s user-friendly interface ensures that consumers can navigate the digital marketplace with ease, fostering a more inclusive and user-centric experience.

Promoting Transparency

Unlike some platforms that rely on complex technologies like blockchain, ONDC achieves transparency through a simplified and efficient framework. This approach ensures that transactions are traceable and verifiable without the need for intricate technologies, making the digital commerce ecosystem more accessible and user-friendly.

This transparency not only instils trust in the digital commerce ecosystem but also serves as a deterrent to fraudulent activities. Consumers can have confidence in the authenticity of products and transactions, leading to a more secure and reliable digital marketplace.

Boosting Efficiency

Efficiency is a cornerstone of ONDC, aiming to streamline various aspects of digital commerce. The platform facilitates seamless communication and collaboration among different players in the ecosystem, from manufacturers to distributors and retailers. This interconnectedness reduces redundancies, minimizes delays, and ultimately enhances the overall efficiency of the supply chain.
Moreover, ONDC incorporates advanced technologies such as artificial intelligence and machine learning to optimise various processes. From personalized recommendations for consumers to predictive analytics for businesses, these technologies contribute to a more dynamic and responsive digital commerce environment.

Empowering SMEs

SMEs form the backbone of many economies, yet they often face challenges in competing with larger enterprises in the digital space. ONDC seeks to level the playing field by providing SMEs with the tools and resources they need to thrive. The platform offers cost-effective solutions, including digital storefronts and payment gateways, enabling SMEs to establish a robust online presence without breaking the bank.
Additionally, ONDC’s focus on inclusivity means that SMEs can connect with a broader consumer base, reaching untapped markets and expanding their customer reach. This empowerment of SMEs not only contributes to economic growth but also fosters a more diverse and vibrant digital marketplace.

Truly a game changer in the realm of digital commerce

ONDC is a game-changer in the realm of digital commerce, poised to redefine the way businesses and consumers interact in the online marketplace. Through its commitment to accessibility, transparency, efficiency, and the empowerment of SMEs, ONDC presents a vision of a more inclusive and dynamic digital commerce ecosystem.

As businesses continue to navigate the digital landscape, embracing ONDC can be a strategic move towards staying competitive and relevant. The platform’s innovative approach not only addresses existing challenges but also sets the
stage for a future where digital commerce is accessible, transparent, and empowering for all. The journey towards a revolutionized digital commerce experience starts with ONDC, the open network paving the way for a brighter and
more interconnected future.

For more information please connect us – Contact Us

Exploring the Importance and Benefits of Video Conferencing in Business Communication.

In today’s technologically advanced era, digital tools have become essential for connectivity, replacing traditional in-person interactions. This shift is particularly prominent in the business world, where effective communication plays a crucial role. One tool that has revolutionized long-distance communication is video conferencing. This blog delves into the increasing importance of video conferencing in business communication, exploring its impact during the pandemic, the rise of remote work, and the associated benefits and drawbacks.

Pandemic-Driven Surge in App Downloads:

Amidst the ongoing coronavirus pandemic, employees are required to stay indoors, leading to a surge in the usage of mobile video conferencing apps to ensure uninterrupted business operations. According to statistics from App Annie, a leading mobile market data provider, the downloads of video conferencing and business communication apps reached record levels, peaking at 62 million in March and April 2020. Nothing could have helped better than a video conferencing app while embracing a work-from-home culture quickly.

The Rise of Remote Work and Video Conferencing:

Organizations are adapting to the changing landscape by considering a permanent shift to remote work arrangements. Leading companies such as Google, Twitter, and TCS have already adopted remote work policies. In this context, video conferencing has emerged as the primary mode of communication for virtual meetings, collaborative discussions, and presentations. It enables teams to connect seamlessly regardless of their physical locations and promotes remote work culture.

Pros and Cons of Video Conferencing

Yet while the benefits may seem apparent, like every technology, there are downsides as well.

Pros

  • Saves travel expenses
  • No time limits
  • More interactive communication
  • Better productivity
  • Happier employees and a higher retention rate

Cons

  • Network instability and time gap
  • Less personal contact and understanding
  • Technical issues
  • Appearance anxiety
  • International time zones

Conclusion

Video conferencing software and applications have significantly facilitated seamless connectivity for businesses. Today, nearly every organization is equipped with multiple custom video calling and conferencing apps. If you are interested in developing a video calling application tailored to your business needs, reach out to STS today! We boast expertise in developing video chat apps as well. Call us today to know more!

Unleashing the Power: How Businesses Thrive with On-Demand Apps Amidst the Coronavirus Outbreak

While businesses adapt to the new normal, on-demand apps seem to pave the way. If you’re unfamiliar with these examples, consider services like Uber, Grab, Swiggy, Walmart Grocery, or similar platforms. On-demand apps basically act as the link between businesses and customers through a mobile application. Now, let’s explore how these platforms can bring advantages to businesses in a post-COVID economy:

The Revival of Local Businesses

Most of the local stores have seen a drastic reduction in footfall over the last few months. On-demand apps will allow them to reach out to many more customers. Customers can conveniently select their desired products through the business’s app, which will notify the company of their requirements. Subsequently, the firm can effortlessly deliver the products or services directly to the customer’s doorstep.

Database Expansion

When using on-demand apps, customers are usually prompted to provide basic information including their name, contact number, email ID, and address during the sign-up process. These details can be customized to the business provider’s needs, like asking additionally for gender or age group. In addition to broadening their customer base, businesses can utilize this information to analyze purchasing patterns, gain deeper insights into consumer needs, and enhance the personalized experience they offer to customers.

Cost Reduction and Flexibility

On-demand apps can help businesses reduce overhead costs. Furthermore, an on-demand app serves as a powerful marketing tool for advertising and informing customers about discounts and promotions as they become available. Additionally, it empowers businesses with enhanced flexibility, enabling them to adapt to the ever-evolving market trends. The app can be quickly modified to include new products, adjust to fluctuating market conditions, and gain from competitive advantage.

If a business resorts to a generic mobile app (probably because it’s cheaper), there’s no way they can ensure that a customer’s data will remain private and secure. And in the digital era, data security is a top priority. Obtaining a tailor-made app for your business is highly recommended as it allows you to ensure the confidentiality of any collected data. Although it may require a slightly higher investment, it proves to be a worthwhile endeavor that yields returns sooner than anticipated.

Your organization could either be a start-up or well-established. No matter what the size, on-demand mobile applications will be the way forward for you. That’s one of the best things about an on-demand app. Regardless of the size; every business will be able to benefit similarly, from developing its own customized apps.

From IoT To LoT And Everything In Between

The impact of technology on our lives has seen a significant rise, surpassing the expectations of people in the past. The advent of driverless cars, for instance, would have been unimaginable to most. Automation has greatly reduced our reliance on manual processes, shrinking our ability to perform tasks manually. Furthermore, the rapid pace of technological advancements often renders the “Next Big Thing” obsolete in a short span of time.

The technological deterrence to this obsoletion is not some nascent out-of-college tech, but it’s been around for more than a decade now. The potential exhibited by IoT (Internet of Things) technology is truly remarkable.

To put what this technology does in a nutshell, one could say, it gives you the power to control all your home appliances or any device assigned an IP to be controlled via the Internet. With IPv6, almost anything and everything can be assigned as a node with an IP; this has strengthened the resolve to create more efficient and intuitive Machine-to-Machine (M2M) communication methods.

Finding misplaced items such as car keys or TV remotes has become significantly simpler thanks to the Pixie app, known as Location of Things (Lot). This innovative solution has made life easier by assisting in locating misplaced items precisely where they were last left. Pixie has garnered attention due to its straightforward approach, representing items as “pixie points” in its mobile app and using pixie beacons to triangulate their positions.

Centers For Excellence-Internet Of Things (CoE-IoT)

Synergy Technology Services (STS) has been brainstorming to check the feasibility of applications in M2M communication by partnering with product firms to identify and solve IT bottlenecks that arise when integrating cross-platform technologies.

Our mobility team collaborates closely with the IoT team to develop a revolutionary app that bridges the communication gap and enables effortless connectivity between smartphones and any desired home appliance for seamless control.

To ensure the optimal performance of this groundbreaking app at all times, we have implemented a significant shift in the perspective and approach toward machine-to-machine (M2M) communication. For large infrastructures to be controlled using IoT there has to be a comprehensive action plan that can, not only provide but also sustain data overheads in the long run. And this can be achieved only through the cloud-hosted application, this is mostly because of the scalability of technologies with data hosted on the cloud.

We have been actively focusing on Telematics as an area to deliver top-notch IT services. Vehicle manufacturers and logistics corporations are constantly seeking ways to provide immediate customer support and monitor their service delivery in real-time. We have developed a system for one such corporation that captures a series of events and delivers real-time data wirelessly.

loT has piqued our interest, leading us to establish internal think tank groups dedicated to identifying and exploring innovative opportunities in this technology and ensuring inclusivity.

Nevertheless, both IoT and LoT still have a long journey ahead before they can become fully functional and widely adopted technologies for everyday use.

And yes, we are working relentlessly to fast-track these possibilities and make a tangible impact.

Huge Expansions Create Better Determination!

With the overwhelming successful project deliveries, we are pleased to announce that our Synergy is still growing!

After more than 12 years of successful 600+ project deliveries, Synergy is now Expansions to provide advanced solutions for IT services and products- moving to a bigger space than before!

collage

In our new office space; we will expand our prevailing services to advanced technology, increasing support to our growing number of clients. We will continue to provide IT services from the new office of Synergy Technology Services Pvt. Ltd. At 504, Acropolis 5th floor, Andheri east, Mumbai.

Bring In More Agility To SCRUM By Integrating Continuously

For over a decade, agile methodology has proved to be a panacea to all or any of the developmental ills faced by software developers. This incremental and iterative method of development defined and paved a whole new way for how software delivery worked. This also addresses the issues and prevents missed deadlines caused by rigid methodologies.

Now, with evolving needs,

Is The Traditional SCRUM Method Sufficient In IT Software Delivery?

Insufficient, as the service-oriented delivery of software requires attention to subtle changes. This approach effectively tackles the less apparent challenges of agile methodologies, including continuous collaboration during testing and the time overhead incurred.

Secondly, the price factor of a project incorporating agile methodology is subjective to the process. Once again, this is primarily attributed to addressing scope creep throughout the development process. However, the agile methodology also introduces pricing ambiguity due to a lack of clarity in the incremental build.

Advantage Of CI With Agile Methodology

With Continuous Integration (CI) working in tandem with agile methodology, incremental project development is achieved.

As each team member integrates multiple times daily, these integrations are verified through automated builds, and regression testing is performed to identify any potential errors as early as possible. This eliminates the necessity for constant close collaboration typically needed in traditional agile methodologies, thereby saving time on resource utilization.

With incremental builds generated and delivered, fixed pricing models are often tweaked to realize a common ground with the client.

How STS Does It

In order to eliminate the bottlenecks STS does not classify entire projects under the level of complexity, instead, we break down entire projects into short stories and then classify those under the level of complexity. This practice enables us to reproduce the final deliverable through incremental individual builds, allowing us to visualize the added value.

Furthermore, by incorporating agile methodology with continuous integration of builds, we ensure consistency across builds, even when teams are distributed.

In conclusion, the concept of Continuous Integration with SCRUM enables faster progress by providing teams the advantage of working within a closely-knit domain. Hence, whenever an integration failure is identified, teams can spring into action with not having to travel back to the drawing board to do the root cause analysis.

Tiered Network Access, A Challenging Regulatory Framework

There are only a very few places left on earth where all people are treated equally irrespective of their nationality, race, creed, religion, gender, or orientation, and one of them ‘was’ the internet. Recently, with online neutrality losing its ground to cheap tactics of some greedy ISPs (Internet Service Providers), this one place also will be infested with people that discriminate based on allegiance (if, I can say so).

To give you a gist of what Net Neutrality is, it’s thought that all websites or networks should be treated equally, or to put it in a more elaborate manner all data that is available online should be treated the same, no matter the user, content, geo-location, hosted a party, device used, etc.

For example, let’s consider our ISP to be identical, if I want to be accessing Linkedin and you were accessing Slideshare, net neutrality forbids our ISP from charging us differently for accessing different sites/portals.

However, this established order was changed by the TSPs (Telecom Service Providers) once they started an all-out war against Over-the-Top (OTT) services.

Earlier and even now in most cases, the revenue models of the TSPs were more of voice dominated and fewer of knowledge dominated. Post dotcom burst, with the exponential increase in data-driven services, many OTT services leveraged the infrastructure of these TSPs to deliver their services. And this resulted in a conflict of interest because TSPs believe OTTs eat into their revenues, actually, that’s not the case. Most of the TSPs have seen a mild increase in data-driven revenues with the advent of OTTs.

Airtel Zero

December last year, Airtel in India disclosed their intention to charge VoIP (Voice over Internet Protocol) (vis-à-vis Skype, Viber, etc.) services separately i.e. for every call that is made through any of these services, will be charged extra. But immediately after the public outcry, Airtel scrapped its intention to go with the proposed plan; however they made a defense statement on #airtelpledge,

“Airtel Zero is a technology platform that connects application providers to their customers for free. The platform allows any content or application provider to enroll on it so that their customers can visit these sites for free. Instead of charging customers, we charge the providers who choose to get on to the platform.”

There are two scenarios that can arise from this,

  1. The affiliate providers will increase the price of whatever they are selling online, to cover the costs incurred by partnering with Airtel, eventually, it’s the customer who has to bear the brunt.
  2. Hidden costs, which cannot be quantified arise.

And this would be probably how Airtel will react,

  • Airtel can repudiate the price factor and claim it’s up to the affiliate providers to show prudence. Well, this is true. Nevertheless, the result is an outcome of Airtel zero.
  • Airtel can always claim there are no charges for accessing affiliated partner data, how do you corroborate it? How can one quantify the bandwidth consumed on Airtel zero with the charges levied overall?

On August first week, Airtel posted its earnings call. Their revenues rose by 40% beating the market estimates, with mobile data revenue increasing to 56.9% and overall usage up to 83%.

It is quite evident that OTTs have not eaten into their revenues; instead, it’s their greed that is curbing our right to a free digital world.

Internet.Org

Facebook’s internet.org has construed the term Net Neutrality publicly. Their claim is to provide free internet access to users who otherwise cannot access the internet due to a lack of resources.
Remember, this is often not free access to all of the internet’s content but rather access to content/data from a few handpicked big boys from the business world who can pay for their data being hosted on internet.org

If Facebook, genuinely wanted to help the poor it should have set up the infrastructure that is needed to reach the masses, partnered with the TSPs and reduce the tariffs on data plans, and provide all of the internet’s content for reduced cost on bandwidth used.

Reliance Communications (RCom) has launched internet.org in India for its subscribers. When a user logs in to the internet.org site on RCom, they’re given two tabs one with free services to 33 affiliate websites/portals. And the Reliance tab where one can examine the info plans offered by Reliance. Facebook on RCom has provided a scaled-down version of their service to suit internet.org, and for downloading images – users have to buy data plans from Reliance.

So ideally nothing is free.

The irony is that internet.org wants the poor (or people without access) to return online and use the elevating power of the digital world. However, they’re not granting the poor right to choose, the content is already chosen for them.

They call this “Zero Rating”… a sugar-coated kind of depravity…

TRAI

The Telecom regulatory authority of India (TRAI) has sought opinions from the cellular operator’s lobby, NASSCOM, and the public generally on Net Neutrality, to form a decision on the future course of their action. Over 10lakh emails were sent by the public in support of Net Neutrality and NASSCOM suggested Net Neutrality possesses to be upheld to enable the start-up ecosystem of our country to flourish against the bullies.

However, the Department of Telecom has not come up with a choice and remains seeking comments/suggestions from the public on Net Neutrality. the govt. of India has decided to extend this deadline after seeing a surge in comments/suggestions that poured in.

All that one can hope for during this vicious circle of tug-of-war is, some sanity creeping into the govt. and its regulatory body.

If India truly stands for Freedom of Speech/ Freedom of Expression then the govt. should prove it by giving us the Freedom of Un-Curbed Digital Accessibility.

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