Exploring the Importance and Benefits of Video Conferencing in Business Communication.

Exploring the Importance and Benefits of Video Conferencing in Business Communication.

In today’s technologically advanced era, digital tools have become essential for connectivity, replacing traditional in-person interactions. This shift is particularly prominent in the business world, where effective communication plays a crucial role. One tool that has revolutionized long-distance communication is video conferencing. This blog delves into the increasing importance of video conferencing in business communication, exploring its impact during the pandemic, the rise of remote work, and the associated benefits and drawbacks.

Pandemic-Driven Surge in App Downloads:

Amidst the ongoing coronavirus pandemic, employees are required to stay indoors, leading to a surge in the usage of mobile video conferencing apps to ensure uninterrupted business operations. According to statistics from App Annie, a leading mobile market data provider, the downloads of video conferencing and business communication apps reached record levels, peaking at 62 million in March and April 2020. Nothing could have helped better than a video conferencing app while embracing a work-from-home culture quickly.

The Rise of Remote Work and Video Conferencing:

Organizations are adapting to the changing landscape by considering a permanent shift to remote work arrangements. Leading companies such as Google, Twitter, and TCS have already adopted remote work policies. In this context, video conferencing has emerged as the primary mode of communication for virtual meetings, collaborative discussions, and presentations. It enables teams to connect seamlessly regardless of their physical locations and promotes remote work culture.

Pros and Cons of Video Conferencing

Yet while the benefits may seem apparent, like every technology, there are downsides as well.


  • Saves travel expenses
  • No time limits
  • More interactive communication
  • Better productivity
  • Happier employees and a higher retention rate


  • Network instability and time gap
  • Less personal contact and understanding
  • Technical issues
  • Appearance anxiety
  • International time zones


Video conferencing software and applications have significantly facilitated seamless connectivity for businesses. Today, nearly every organization is equipped with multiple custom video calling and conferencing apps. If you are interested in developing a video calling application tailored to your business needs, reach out to STS today! We boast expertise in developing video chat apps as well. Call us today to know more!