Role Of Video Conferencing In Business Communication

Role Of Video Conferencing In Business Communication

This is the era of technology. Today, we are more connected to each other via technology than in-person. When it comes to business, we use sophisticated and effective methods of communication. Video conferencing is one type of distance communication tool where two or a group of people, sitting at different locations, can connect visually and communicate.

Pandemic Impact on Video Conferencing App Downloads

As employees have to stay indoors due to the coronavirus pandemic, they are turning to mobile video conferencing apps to ensure the business is not hampered. According to stats from leading mobile market data provider App Annie, video conferencing and business communication apps saw record levels of downloads and rose to 62 million in March and April 2020. Nothing could have helped better than a video conferencing app while embracing a work-from-home culture quickly.

Remote Working through Video Conferencing is the Way to Forward

More and more organizations are planning to permanently switch to an online working environment. While Google has asked its employees to work from home till the end of 2020, Twitter announced that its employees will be working from home permanently. In India, TCS too made a similar announcement. With a remote working culture, meetings through videoconferencing are going to be the way forward.

Pros and Cons of Video Conferencing

Yet while the benefits may seem apparent, like every technology, there are downsides as well.


  • Saves travel expenses
  • No time limits
  • More interactive communication
  • Better productivity
  • Happier employees and a higher retention rate


  • Network instability and time gap
  • Less personal contact and understanding
  • Technical issues
  • Appearance anxiety
  • International time zones


Video conferencing software and applications have made it possible for businesses to connect easily. Today, almost every organization is equipped with more than one custom video calling and conferencing app. If you are looking for developing a video calling application for your business, get in touch with STS today! We are also experienced in developing video chat apps. Call us today to know more!