You will love it

Role Of Video Conferencing In Business Communication

Role Of Video Conferencing In Business Communication

This is the era of technology. Today, we are more connected to each other via technology than in-person. When it comes to business, we use sophisticated and effective methods of communication. Video conferencing is one type of distance communication tool where two or a group of people, sitting at different locations, can connect visually and communicate.

Pandemic Impact on Video Conferencing App Downloads

As employees have to stay indoors due to the coronavirus pandemic, they are turning to mobile video conferencing apps to ensure the business is not hampered. According to stats from leading mobile market data provider App Annie, video conferencing and business communication apps saw record levels of downloads and rose to 62 million in March and April 2020. Nothing could have helped better than a video conferencing app while embracing a work-from-home culture quickly.

Remote Working through Video Conferencing is the Way Forward

More and more organizations are planning to permanently switch to an online working environment. While Google has asked its employees to work from home till the end of 2020, Twitter announced that its employees will be working from home permanently. In India, TCS too made a similar announcement. With a remote working culture, meetings through videoconferencing are going to be the way forward.

Pros and Cons of Video Conferencing

Yet while the benefits may seem apparent, like every technology, there are downsides as well.


  • Saves travel expenses
  • No time limits
  • More interactive communication
  • Better productivity
  • Happier employees and higher retention rate


  • Network instability and time gap
  • Less personal contact and understanding
  • Technical issues
  • Appearance anxiety
  • International time zones


Video conferencing software and applications have made it possible for businesses to connect easily. Today, almost every organization is equipped with more than one custom video calling and conferencing app. If you are looking for developing a video calling application for your business, get in touch STS today! We are also experienced in developing video chat apps. Call us today to know more!

How Businesses Will Benefit From On- Demand Apps During Coronavirus Outbreak

How Businesses Will Benefit From On- Demand Apps During Coronavirus Outbreak

While businesses adapt to the new normal, on-demand apps seem to pave the way. In case you haven’t understood what these are, just think of Uber, Grab, Swiggy, Walmart Grocery, or their counterparts. On-demand apps basically act as the link between businesses and customers through a mobile application. Let’s take a look at how they can benefit businesses in a post-COVID economy:

The Revival of Local Businesses

Most of the local stores have seen a drastic reduction in footfall over the last few months. On-demand apps will allow them to reach out to many more customers. Customers can simply choose their preferred products on the business’s app, and the latter will be intimated of their needs. The firm can then easily supply the products or the services right at the individual’s doorstep.

Database Expansion

Most on-demand apps require customers to sign up with basic information like name, contact number, email ID, and address. These details can be customised to the business provider’s needs, like asking additionally for gender or age group. Aside from expanding their customer database, enterprises can use this information to study buying behaviour, better understand consumer needs, and also provide a more personalised experience to them.

Cost Reduction and Flexibility

On-demand apps can help businesses reduce overhead costs. It is also an effective marketing tool to advertise and inform customers about discounts and promotions as and when they occur. An on-demand app also empowers you with increased flexibility by allowing your business to adapt to the rapidly changing trends of the market. The app can be quickly modified to include new products, adjust to fluctuating market conditions, and gain from competitive advantage.


If a business resorts to a generic mobile app (probably because it’s cheaper), there’s no way they can ensure that a customer’s data will remain private and secure. And in the digital era, data security is a top priority. It’s ideal to procure a custom-made app for your business so that you can claim that any data collected will be confidential. You may spend a little more, but it’s an investment that will give you returns sooner than you expect.

Your business could either be a start-up or well-established. No matter what the size, on-demand mobile applications will be the way forward for you. That’s one of the best things about an on-demand app. Regardless of the size; every business will be able to benefit similarly, from developing its own customised apps.

From IoT To LoT And Everything In Between

From IoT To LoT And Everything In Between

There is a sizeable increase in the way technology controls our lives now. A very few people in the yester years would have thought driverless cars can become a reality, technology has shrunk our ability to actually do stuffs manually by bringing in automation everywhere. And same is the case with the Next Big Thing becoming obsolete in no time.

The technological deterrence to this obsoletion is not some nascent out of college tech, but it’s been around for more than a decade now. There is an overwhelming promise shown by this technology, IoT (Internet of Things).

To put what this technology does in a nutshell, one could say, it gives you power to control all your home appliances or any device assigned an IP to be controlled via Internet. With IPv6, almost anything and everything can be assigned as a node with an IP; this has strengthened the resolve to create more efficient and intuitive Machine-to-Machine (M2M) communication methods.

Similarly, searching for your car keys or TV remote etc., you forgot somewhere in the midst, has got lot easier. Pixie app, a LoT (Location of Things) has made life easier by helping you locate misplaced things exactly where you last left them. Pixie has caught eyeballs because of its rather simple approach to locate things pictured in its mobile app as pixie points, and triangulating it with the pixie beacons.

Centres For Excellence-Internet Of Things (CoE-IoT)

Synergy Technology Services (STS) has been brainstorming to check the feasibility of applications in M2M communication by partnering with product firms to identify and solve IT bottle necks that arise when integrating cross platform technologies.

Our mobility team works in tandem with IoT team to come up with a ground breaking app that will bridge the communication gap and facilitate seamless connectivity between a smartphone and any home appliance that we wish to control.

For this ground breaking app to perform at its peak; always, we have brought in a substantial change in the outlook and approach to M2M communication. For large infrastructures to be controlled using IoT there has to be a comprehensive action plan that can, not only provide but also sustain data overheads in the long run. And this can achieved only through cloud hosted application, this is mostly because of the scalability of technologies with data hosted on cloud.

Telematics is one area which we have been aggressively pursuing to provide best of IT services. Vehicle manufacturers and Logistics corporations are always looking to provide instant support to their customers and continuously monitor their service delivery. We have developed a system for one such corporation to capture a chain of events and deliver real time data over the air.

LoT has caught our attention in crude way; we have setup internal think tank groups to identify and explore areas for innovation and make this technology inclusive.

However, IoT and LoT have a long way to go before it can be viable technologies for everyday use.

And yes, we are working relentlessly to fast track these possibilities and make a tangible impact.

Huge Expansions Create Better Determination!

Huge Expansions Create Better Determination!

With the overwhelming successful project deliveries, we are pleased to announce that our Synergy is still growing!

For more than 12 years of successful 600+ project deliveries, Synergy is now growing to provide advanced solutions for the IT services and products- moving to the bigger space than before!

To our new office space; we will expand our prevailing services to the advanced technology, increasing support to our growing number of clients. We will continue to provide the IT services from the new office of Synergy Technology Services Pvt. Ltd. At 504, Acropolis 5th floor, Andheri east, Mumbai.

Bring In More Agility To SCRUM By Integrating Continuously

Bring In More Agility To SCRUM By Integrating Continuously

For over a decade, agile methodology has proved to be a panacea to all the developmental ills faced by software developers. This incremental and iterative method of development defined and paved a whole new way to how software delivery worked. This also resolved the glitches and costly deadline misses that regimental methods brought in.

Now, with evolving needs,

Is The Traditional SCRUM Method Sufficient In IT Software Delivery?

Insufficient, mainly because service oriented delivery of software has to see subtle changes; this is primarily with addressing the not so obvious pain points of agile methodology such as constant close collaboration throughout testing, incurring time overheads etc.

Secondly, the price factor of a project incorporating agile methodology is subjective to the process. This again, is primarily because of the scope creep that is addressed throughout the development process and along with it agile methodology brings an ambiguity in pricing due to lack of incremental build.

Advantage Of CI With Agile Methodology

With Continuous Integration (CI) working in tandem with agile methodology, incremental project development is achieved.

As each member of the team integrates number of times a day, these integrations are validated by build that is automated and testing is regressively done to identify errors (if any) as early as possible. This eliminates the need for continuous close collaboration that is otherwise required in conventional agile methodology, thus saving resource utilization time.

With incremental build generated and delivered, fixed pricing model can be tweaked to achieve a common ground with the client.

How STS Does It

In order to eliminate the bottle necks STS does not classify entire project under level of complexity, instead we breakdown entire projects into short stories and then classify those stories under level of complexity. This act helps us reproduce the final deliverable in small individual builds to envisage the value addition.

And also having incorporated agile methodology with continuously integrating builds, we ensure there is no deviation in the builds even if the teams working are in distributed environment.

In conclusion, the concept of Integrating Continuously with SCRUM will enable faster to market by giving the teams the luxury of working in close domain. Hence, every time an integration failure is identified, teams can spring into action with not having to head back to the drawing board to do the root cause analysis.

Tiered Network Access, A Vicious Regulatory Framework

Tiered Network Access, A Vicious Regulatory Framework

There are only a very few places left on earth where all people are treated equal irrespective of their nationality, race, creed, religion, gender or orientation, and one of amongst them ‘was’ internet. Recently, with the net neutrality losing its ground to cheap tactics of some greedy ISPs (Internet Service Provider), this one place will also be infested with people who discriminate based on allegiance (if, I can say so).

To give you a gist of what Net Neutrality is, it is an idea that all websites or network should be treated equal, or to put it in a more elaborate manner all data that is available online should be treated the same, irrespective of the user, content, geo-location, hosted party, device used etc.

For example, let’s consider our ISP to be the same, if I was accessing Linkedin and you were accessing Slideshare, net neutrality forbids our ISP from charging us differently for accessing different sites/portals.

However, this status quo was changed by the TSPs (Telecom Service Providers) when they started an all-out war against Over-the-Top (OTT) services.

Earlier and even now in most cases, the revenue models of the TSPs were more of voice dominated and less of data dominated. Post dotcom burst, with the exponential increase in data driven services, many OTT services leveraged the infrastructure of these TSPs to deliver their services. And this resulted in conflict of interests, because TSPs believe OTTs eats into their revenues, in reality that’s not the case. Most of the TSPs have seen a steady increase in data driven revenues with the advent of OTTs.

Airtel Zero

December last year, Airtel in India disclosed their intention to charge VoIP (Voice over Internet Protocol) (vis-à-vis Skype, viber etc.) services separately i.e. for every call that is made through any of these services, will be charged extra. But immediately after the public outcry, Airtel scrapped its intention to go with the proposed plan; however they made a defense statement on #airtelpledge,

“Airtel Zero is a technology platform that connects application providers to their customers for free. The platform allows any content or application provider to enroll on it so that their customers can visit these sites for free. Instead of charging customers we charge the providers who choose to get on to the platform.”

There are two scenarios that can arise from this,

  1. The affiliate providers will increase the price of whatever they are selling online, to cover the costs incurred by partnering with Airtel, eventually it’s the customer who has to bear the brunt.
  2. Hidden costs, which cannot be quantified arises.

And this would be probably how Airtel will react,

  • Airtel can repudiate the price factor and claim it’s up to the affiliate providers to show prudence. Well, this is true. Nevertheless, the result is an outcome of Airtel zero.
  • Airtel can always claim there are no charges for accessing affiliated partner data, how do you corroborate it? How can one quantify the bandwidth consumed on Airtel zero with the charges levied overall?

August first week, Airtel posted their earnings call. Their revenues rose by 40% beating the market estimates, with mobile data revenue increasing to 56.9% and overall usage up to 83%.

It is quite evident that OTTs have not eaten into their revenues; instead it’s their greed that is curbing our right to free digital world.


Facebook’s has construed the term Net Neutrality in public. Their claim is to provide free internet access to users who otherwise cannot access internet due to lack of resources.
Remember, this is not free access to all of the internet’s content but rather access to content/data from a few handpicked big boys from the business world who can pay for their data being hosted on

If Facebook, genuinely wanted to help the poor they should have setup the infrastructure that is needed to reach the masses, partner with the TSPs and reduce the tariffs on data plans, and provide all of the internet’s content for reduced cost on bandwidth used.

Reliance Communications (RCom) has launched in India for its subscribers. When a user logs in to site on RCom, they are given two tabs one with free services to 33 affiliate websites/portals. And Reliance tab where one can look at the data plans offered by Reliance. Facebook on RCom has provided a scaled down version of their service to fit into, and for downloading images – users have to by data plans from Reliance.

So ideally nothing is free.

The irony is that wants the poor (or people without access) to come online and use the elevating power of digital world. However, they do not grant the poor right to choose, the content is already chosen for them.

They call this “Zero Rating”… a sugar coated form of depravity…


Telecom Regulatory Authority of India (TRAI) has sought opinions from cellular operators lobby, NASSCOM and public in general on Net Neutrality, to decide on the future course of their action. Over 10lakh mails where sent by public in support of Net Neutrality and NASSCOM suggesting Net Neutrality has to be upheld to enable the start-up ecosystem of our country to flourish against the bullies.

However, the Department of Telecom has not come up with a decision and is still seeking comments/suggestions from public on Net Neutrality. The Government of India has decided to extend this deadline after seeing a surge in comments/suggestions that poured in.

All that one can hope for in this vicious circle of tug of war is, some sanity creeping into the government and its regulatory body.

If India truly stands for Freedom of Speech/ Freedom of Expression then the Government should prove it by giving us the Freedom of Un-Curbed Digital Accessibility.

Can Cloud Containers Drive IT Operations In The Future, Comprehensively?

Can Cloud Containers Drive IT Operations In The Future, Comprehensively?

Cloud containers are maturing their way from raucous whisper in the hallways to mellowing screams in the data centers. Developers are already excited about the prospect and the operation teams are mulling the idea of moving all their applications to container and managing them separately.

But, there are apprehensions that come with cloud containers.

Each container unlike the VMs has to be managed separately i.e. one application one container scenario. Consider docker containers where you cannot club more than one application; the entire system has to be considered as role based VM.

Another pressing area of concern is security, which is currently obscure, because containers work more closely with the running kernel. Add to this the migration limitations, generally VMs can be migrated while still executing which is not the case with containers.

However, containers score some brownie points with mitigating the overheads that come with the VMs, and again this hasn’t stopped the veterans of operational efficiency claiming otherwise. Largely because, the operations team would want to use something where they can show cost reduction and efficiency, working in tandem. With containers this is highly unlikely, because the licensing factor of the containers needs to be reviewed. The EULA of the vendors must be gauged against the performance efficiency. There is a haphazard scare that looms when shifting to containers in distributed environment as well.

Despite the limitations they are a hit among the developers because, containers enable RAD (Rapid Application Deployment), porting across containers with very less compatibility issues, rapid delivery. Moreover, with one container you can add many containers unlike the VMs where you need individual resources for each VM. You need Having said that, the containers drivability of IT operations is still a far-fetched idea, which is solely dependent on the scenario and calculated overheads.

Finally, choosing between VMs and Containers are like choosing between scissors and axe. It should be an outcome bound choice.



Rajesh Kumar is a seasoned and target oriented IT professional with over 15 years of experience in Enterprise Architecture, Technology Initiatives, Design, Customer Relationship Management, Delivery Management and Team Management. His proven capabilities lie in devising technical solutions, enterprise architecture, and application design.
His vision and approach to the IT system functioning results in ensuring customer satisfaction and project profitability. With a track record of accomplishments built upon the ability to create relationships, effectively delegate, produce results has always awed our clients.



With 18 years of experience in the information technology industry, Ajay thrives in challenging, fast-paced IT organizations delivering advanced technological systems, solutions, architectures, and applications.
Ajay is always at the helm of affairs, with a rich mix of business management skills and technical know-how, he has lead multiple development teams through accelerated technology environments and has overseen delivery of business critical solutions for our clients. He is also adept in defining high level design, improving architectures’ overall capabilities, instituting policy and standards.
He has been pivotal in articulating the idea of constant cognizance by bridging the knowledge gaps and meeting the performance goals, thus ensuring that financial objectives are also met.