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Exploring the Importance and Benefits of Video Conferencing in Business Communication.

Exploring the Importance and Benefits of Video Conferencing in Business Communication.

In today’s technologically advanced era, digital tools have become essential for connectivity, replacing traditional in-person interactions. This shift is particularly prominent in the business world, where effective communication plays a crucial role. One tool that has revolutionized long-distance communication is video conferencing. This blog delves into the increasing importance of video conferencing in business communication, exploring its impact during the pandemic, the rise of remote work, and the associated benefits and drawbacks.

Pandemic-Driven Surge in App Downloads:

Amidst the ongoing coronavirus pandemic, employees are required to stay indoors, leading to a surge in the usage of mobile video conferencing apps to ensure uninterrupted business operations. According to statistics from App Annie, a leading mobile market data provider, the downloads of video conferencing and business communication apps reached record levels, peaking at 62 million in March and April 2020. Nothing could have helped better than a video conferencing app while embracing a work-from-home culture quickly.

The Rise of Remote Work and Video Conferencing:

Organizations are adapting to the changing landscape by considering a permanent shift to remote work arrangements. Leading companies such as Google, Twitter, and TCS have already adopted remote work policies. In this context, video conferencing has emerged as the primary mode of communication for virtual meetings, collaborative discussions, and presentations. It enables teams to connect seamlessly regardless of their physical locations and promotes remote work culture.

Pros and Cons of Video Conferencing

Yet while the benefits may seem apparent, like every technology, there are downsides as well.


  • Saves travel expenses
  • No time limits
  • More interactive communication
  • Better productivity
  • Happier employees and a higher retention rate


  • Network instability and time gap
  • Less personal contact and understanding
  • Technical issues
  • Appearance anxiety
  • International time zones


Video conferencing software and applications have significantly facilitated seamless connectivity for businesses. Today, nearly every organization is equipped with multiple custom video calling and conferencing apps. If you are interested in developing a video calling application tailored to your business needs, reach out to STS today! We boast expertise in developing video chat apps as well. Call us today to know more!

Unleashing the Power: How Businesses Thrive with On-Demand Apps Amidst the Coronavirus Outbreak

Unleashing the Power: How Businesses Thrive with On-Demand Apps Amidst the Coronavirus Outbreak

While businesses adapt to the new normal, on-demand apps seem to pave the way. If you’re unfamiliar with these examples, consider services like Uber, Grab, Swiggy, Walmart Grocery, or similar platforms. On-demand apps basically act as the link between businesses and customers through a mobile application. Now, let’s explore how these platforms can bring advantages to businesses in a post-COVID economy:

The Revival of Local Businesses

Most of the local stores have seen a drastic reduction in footfall over the last few months. On-demand apps will allow them to reach out to many more customers. Customers can conveniently select their desired products through the business’s app, which will notify the company of their requirements. Subsequently, the firm can effortlessly deliver the products or services directly to the customer’s doorstep.

Database Expansion

When using on-demand apps, customers are usually prompted to provide basic information including their name, contact number, email ID, and address during the sign-up process. These details can be customized to the business provider’s needs, like asking additionally for gender or age group. In addition to broadening their customer base, businesses can utilize this information to analyze purchasing patterns, gain deeper insights into consumer needs, and enhance the personalized experience they offer to customers.

Cost Reduction and Flexibility

On-demand apps can help businesses reduce overhead costs. Furthermore, an on-demand app serves as a powerful marketing tool for advertising and informing customers about discounts and promotions as they become available. Additionally, it empowers businesses with enhanced flexibility, enabling them to adapt to the ever-evolving market trends. The app can be quickly modified to include new products, adjust to fluctuating market conditions, and gain from competitive advantage.


If a business resorts to a generic mobile app (probably because it’s cheaper), there’s no way they can ensure that a customer’s data will remain private and secure. And in the digital era, data security is a top priority. Obtaining a tailor-made app for your business is highly recommended as it allows you to ensure the confidentiality of any collected data. Although it may require a slightly higher investment, it proves to be a worthwhile endeavor that yields returns sooner than anticipated.

Your organization could either be a start-up or well-established. No matter what the size, on-demand mobile applications will be the way forward for you. That’s one of the best things about an on-demand app. Regardless of the size; every business will be able to benefit similarly, from developing its own customized apps.

From IoT To LoT And Everything In Between

From IoT To LoT And Everything In Between

The impact of technology on our lives has seen a significant rise, surpassing the expectations of people in the past. The advent of driverless cars, for instance, would have been unimaginable to most. Automation has greatly reduced our reliance on manual processes, shrinking our ability to perform tasks manually. Furthermore, the rapid pace of technological advancements often renders the “Next Big Thing” obsolete in a short span of time.

The technological deterrence to this obsoletion is not some nascent out-of-college tech, but it’s been around for more than a decade now. The potential exhibited by IoT (Internet of Things) technology is truly remarkable.

To put what this technology does in a nutshell, one could say, it gives you the power to control all your home appliances or any device assigned an IP to be controlled via the Internet. With IPv6, almost anything and everything can be assigned as a node with an IP; this has strengthened the resolve to create more efficient and intuitive Machine-to-Machine (M2M) communication methods.

Finding misplaced items such as car keys or TV remotes has become significantly simpler thanks to the Pixie app, known as Location of Things (Lot). This innovative solution has made life easier by assisting in locating misplaced items precisely where they were last left. Pixie has garnered attention due to its straightforward approach, representing items as “pixie points” in its mobile app and using pixie beacons to triangulate their positions.

Centers For Excellence-Internet Of Things (CoE-IoT)

Synergy Technology Services (STS) has been brainstorming to check the feasibility of applications in M2M communication by partnering with product firms to identify and solve IT bottlenecks that arise when integrating cross-platform technologies.

Our mobility team collaborates closely with the IoT team to develop a revolutionary app that bridges the communication gap and enables effortless connectivity between smartphones and any desired home appliance for seamless control.

To ensure the optimal performance of this groundbreaking app at all times, we have implemented a significant shift in the perspective and approach toward machine-to-machine (M2M) communication. For large infrastructures to be controlled using IoT there has to be a comprehensive action plan that can, not only provide but also sustain data overheads in the long run. And this can be achieved only through the cloud-hosted application, this is mostly because of the scalability of technologies with data hosted on the cloud.

We have been actively focusing on Telematics as an area to deliver top-notch IT services. Vehicle manufacturers and logistics corporations are constantly seeking ways to provide immediate customer support and monitor their service delivery in real-time. We have developed a system for one such corporation that captures a series of events and delivers real-time data wirelessly.

loT has piqued our interest, leading us to establish internal think tank groups dedicated to identifying and exploring innovative opportunities in this technology and ensuring inclusivity.

Nevertheless, both IoT and LoT still have a long journey ahead before they can become fully functional and widely adopted technologies for everyday use.

And yes, we are working relentlessly to fast-track these possibilities and make a tangible impact.

Huge Expansions Create Better Determination!

Huge Expansions Create Better Determination!

With the overwhelming successful project deliveries, we are pleased to announce that our Synergy is still growing!

After more than 12 years of successful 600+ project deliveries, Synergy is now Expansions to provide advanced solutions for IT services and products- moving to a bigger space than before!


In our new office space; we will expand our prevailing services to advanced technology, increasing support to our growing number of clients. We will continue to provide IT services from the new office of Synergy Technology Services Pvt. Ltd. At 504, Acropolis 5th floor, Andheri east, Mumbai.

Bring In More Agility To SCRUM By Integrating Continuously

Bring In More Agility To SCRUM By Integrating Continuously

For over a decade, agile methodology has proved to be a panacea to all or any of the developmental ills faced by software developers. This incremental and iterative method of development defined and paved a whole new way for how software delivery worked. This also addresses the issues and prevents missed deadlines caused by rigid methodologies.

Now, with evolving needs,

Is The Traditional SCRUM Method Sufficient In IT Software Delivery?

Insufficient, as the service-oriented delivery of software requires attention to subtle changes. This approach effectively tackles the less apparent challenges of agile methodologies, including continuous collaboration during testing and the time overhead incurred.

Secondly, the price factor of a project incorporating agile methodology is subjective to the process. Once again, this is primarily attributed to addressing scope creep throughout the development process. However, the agile methodology also introduces pricing ambiguity due to a lack of clarity in the incremental build.

Advantage Of CI With Agile Methodology

With Continuous Integration (CI) working in tandem with agile methodology, incremental project development is achieved.

As each team member integrates multiple times daily, these integrations are verified through automated builds, and regression testing is performed to identify any potential errors as early as possible. This eliminates the necessity for constant close collaboration typically needed in traditional agile methodologies, thereby saving time on resource utilization.

With incremental builds generated and delivered, fixed pricing models are often tweaked to realize a common ground with the client.

How STS Does It

In order to eliminate the bottlenecks STS does not classify entire projects under the level of complexity, instead, we break down entire projects into short stories and then classify those under the level of complexity. This practice enables us to reproduce the final deliverable through incremental individual builds, allowing us to visualize the added value.

Furthermore, by incorporating agile methodology with continuous integration of builds, we ensure consistency across builds, even when teams are distributed.

In conclusion, the concept of Continuous Integration with SCRUM enables faster progress by providing teams the advantage of working within a closely-knit domain. Hence, whenever an integration failure is identified, teams can spring into action with not having to travel back to the drawing board to do the root cause analysis.

Tiered Network Access, A Challenging Regulatory Framework

Tiered Network Access, A Challenging Regulatory Framework

There are only a very few places left on earth where all people are treated equally irrespective of their nationality, race, creed, religion, gender, or orientation, and one of them ‘was’ the internet. Recently, with online neutrality losing its ground to cheap tactics of some greedy ISPs (Internet Service Providers), this one place also will be infested with people that discriminate based on allegiance (if, I can say so).

To give you a gist of what Net Neutrality is, it’s thought that all websites or networks should be treated equally, or to put it in a more elaborate manner all data that is available online should be treated the same, no matter the user, content, geo-location, hosted a party, device used, etc.

For example, let’s consider our ISP to be identical, if I want to be accessing Linkedin and you were accessing Slideshare, net neutrality forbids our ISP from charging us differently for accessing different sites/portals.

However, this established order was changed by the TSPs (Telecom Service Providers) once they started an all-out war against Over-the-Top (OTT) services.

Earlier and even now in most cases, the revenue models of the TSPs were more of voice dominated and fewer of knowledge dominated. Post dotcom burst, with the exponential increase in data-driven services, many OTT services leveraged the infrastructure of these TSPs to deliver their services. And this resulted in a conflict of interest because TSPs believe OTTs eat into their revenues, actually, that’s not the case. Most of the TSPs have seen a mild increase in data-driven revenues with the advent of OTTs.

Airtel Zero

December last year, Airtel in India disclosed their intention to charge VoIP (Voice over Internet Protocol) (vis-à-vis Skype, Viber, etc.) services separately i.e. for every call that is made through any of these services, will be charged extra. But immediately after the public outcry, Airtel scrapped its intention to go with the proposed plan; however they made a defense statement on #airtelpledge,

“Airtel Zero is a technology platform that connects application providers to their customers for free. The platform allows any content or application provider to enroll on it so that their customers can visit these sites for free. Instead of charging customers, we charge the providers who choose to get on to the platform.”

There are two scenarios that can arise from this,

  1. The affiliate providers will increase the price of whatever they are selling online, to cover the costs incurred by partnering with Airtel, eventually, it’s the customer who has to bear the brunt.
  2. Hidden costs, which cannot be quantified arise.

And this would be probably how Airtel will react,

  • Airtel can repudiate the price factor and claim it’s up to the affiliate providers to show prudence. Well, this is true. Nevertheless, the result is an outcome of Airtel zero.
  • Airtel can always claim there are no charges for accessing affiliated partner data, how do you corroborate it? How can one quantify the bandwidth consumed on Airtel zero with the charges levied overall?

On August first week, Airtel posted its earnings call. Their revenues rose by 40% beating the market estimates, with mobile data revenue increasing to 56.9% and overall usage up to 83%.

It is quite evident that OTTs have not eaten into their revenues; instead, it’s their greed that is curbing our right to a free digital world.


Facebook’s has construed the term Net Neutrality publicly. Their claim is to provide free internet access to users who otherwise cannot access the internet due to a lack of resources.
Remember, this is often not free access to all of the internet’s content but rather access to content/data from a few handpicked big boys from the business world who can pay for their data being hosted on

If Facebook, genuinely wanted to help the poor it should have set up the infrastructure that is needed to reach the masses, partnered with the TSPs and reduce the tariffs on data plans, and provide all of the internet’s content for reduced cost on bandwidth used.

Reliance Communications (RCom) has launched in India for its subscribers. When a user logs in to the site on RCom, they’re given two tabs one with free services to 33 affiliate websites/portals. And the Reliance tab where one can examine the info plans offered by Reliance. Facebook on RCom has provided a scaled-down version of their service to suit, and for downloading images – users have to buy data plans from Reliance.

So ideally nothing is free.

The irony is that wants the poor (or people without access) to return online and use the elevating power of the digital world. However, they’re not granting the poor right to choose, the content is already chosen for them.

They call this “Zero Rating”… a sugar-coated kind of depravity…


The Telecom regulatory authority of India (TRAI) has sought opinions from the cellular operator’s lobby, NASSCOM, and the public generally on Net Neutrality, to form a decision on the future course of their action. Over 10lakh emails were sent by the public in support of Net Neutrality and NASSCOM suggested Net Neutrality possesses to be upheld to enable the start-up ecosystem of our country to flourish against the bullies.

However, the Department of Telecom has not come up with a choice and remains seeking comments/suggestions from the public on Net Neutrality. the govt. of India has decided to extend this deadline after seeing a surge in comments/suggestions that poured in.

All that one can hope for during this vicious circle of tug-of-war is, some sanity creeping into the govt. and its regulatory body.

If India truly stands for Freedom of Speech/ Freedom of Expression then the govt. should prove it by giving us the Freedom of Un-Curbed Digital Accessibility.

Can Cloud Containers Drive IT Operations In The Future, Comprehensively?

Can Cloud Containers Drive IT Operations In The Future, Comprehensively?

Can Cloud Containers Drive IT Operations within the Future, Comprehensively?
Posted on August 16, 2021, by Ajay Lulia
Cloud containers are maturing their way from a raucous whisper within the hallways to mellowing screams within the data centers. Developers are already excited about the prospect and thus the operation teams are mulling the idea of moving all their applications to containers and managing them separately.

But, there are apprehensions that include cloud containers.

Each container, unlike the VMs, possesses to be managed separately i.e. one application one container scenario. Consider docker containers where you cannot club more than one application; the entire system has to be considered a role-based VM.

Another pressing area of concern is security, which is currently obscure because containers work more closely with the running kernel. increase these migration limitations, generally, VMs are often migrated while still executing which isn’t the case with containers.

However, containers score some brownie points for mitigating the overheads that include the VMs, and again this hasn’t stopped the veterans of operational efficiency from claiming otherwise. Largely because, the operations team would want to use something where they’re going to show cost reduction and efficiency, working in tandem. With containers, this is often highly unlikely, because the licensing factor of the containers must be reviewed. The EULA of the vendors must be gauged against the performance efficiency. there’s a haphazard scare that looms when shifting to containers during a distributed environment as well.

Despite the restrictions, they’re successful among the developers because, containers enable RAD (Rapid Application Deployment), porting across containers with very less compatibility issues, and rapid delivery. Moreover, with one container you’ll add many containers, unlike the VMs where you’d like individual resources for each VM. Need Having said that the container’s drivability of IT operations remains a far-fetched idea, which is solely enthusiastic to the scenario and calculated overheads.

Finally, choosing between VMs and Containers is like choosing between scissors and ax. It should be an outcome-bound choice.



Rajesh Kumar may be a seasoned and target-oriented IT professional with over 15 years of experience in Enterprise Architecture, Technology Initiatives, Design, Customer Relationship Management, Delivery Management, and Team Management. His proven capabilities dwell in devising technical solutions, enterprise architecture, and application design.
His vision and approach to the IT system functioning lead to ensuring customer satisfaction and project profitability. With a diary of accomplishments built upon the ability to create relationships, effectively delegate, and produce results has always awed our clients.



With 18 years of experience in the information technology industry, Ajay thrives in challenging, fast-paced IT organizations delivering advanced technological systems, solutions, architectures, and applications.
Ajay is always at the helm of affairs, with a rich mix of business management skills and technical know-how, he has led multiple development teams through accelerated technology environments and has overseen the delivery of business-critical solutions for our clients. He is also adept at defining high-level design, improving architecture’s overall capabilities, and instituting policy and standards.
He has been pivotal in articulating the idea of constant cognizance by bridging the knowledge gaps and meeting the performance goals, thus ensuring that financial objectives are also met.