Sales Promotion Tools Offering Products for Free. 4. Free samples are developed for introducing new products. Considerable brand switching is possible if only one proof-of-purchase is to be sent to the marketer. iv. Various tools of sales promotion, also known as methods of sales promotion may be divided into two parts – (i) Consumers Promotion Methods (ii) Dealer Promotion Methods. There are several tools which are used for the promotion of products and services. Sales Promotion in International Marketing! 1. In diverse product categories, such as exercise equipment, mixers and juicers, hair dryers, ceiling fans, inkjet printers, and magazines, etc., refund offers are fairly common. 1. Tools Of Sales PromotionTo increase the sales of a product, theproducers or manufacturers use variousmeasures like free samples, bonus, etc. Depending on the consumers’ value perception of the premium, the consumers may even be agreeable to purchase the product at a slightly high total price for the combination of the product and the premium. Allowances are granted to buyers on the basis of their previous purchases. Trading stamps are given by the seller to consumers. Such service providing flourmills are locates in almost all localities. From company’s point of view, shelf space is so important that if it is provided by the wholesaler or retailer to a particular product or company the consumer will buy it. Share Your PDF File When used as an offensive weapon, the objective is to generate additional sales and increase market share and long run profits. Tastings are consumer promotion tools used mainly in the food industry. Under this scheme, a customer scratches a specific marked area on the package of the product and gets the benefit according to the message written therein. Under this method, the product is sold and money is received on installment basis at 0% or without interest rate. POP material is often tied in with television or print messages to increase effectiveness. The offer may be for a product purchase alone or in combination with other products. Samples are one of the most important tools of sales promotion. Discuss various sales promotion tools in international marketing to enthuse consumers, middlemen and own sales force to buy/promote the product. Contests and sweepstakes generate considerable interest and awareness, and can be used to gain large sales increases. Sales promotion aimed at consumers is called ‘consumer sales promotion‘. Samples are one of the most important tools of sales promotion. Or, there may be some flexibility in conditions, such as the consumers may have the option to send one, two, or more proofs of purchase along with a specified sum of money to obtain the premium quickly. However, the technique proved to be extremely effective in retaining the customers and motivating them to continue using the same brand for an extended period of time. The pack contained four cakes of soap at the price of three). Refunds and rebates (both terms are used interchangeably), a. In-packs, on-packs, near packs and container premiums. Price Reductions on some specific occasions e.g., 20% to 30% discount on all products of Gandhi Ashram on Gandhi Jayanti. The prizes were around 8000, the top prize being rupees ten million. Anyone can send the answers to the questions on a postcard. xiii. Bonus packs are generally limited to low bulk, low-price products, however, of late exceptions, such as Akai offer have been observed. Tools and programmes for consumer sales promotion. The second objective is to convince and influence the potential buyers through persuasive measures. They entitle the holder to either a specified saving on a product or a cash refund. Free-in-mail premiums are unique because the promotion objectives may be quite different. Hundred prizes of Rs. 6. There are many varieties of premiums and are sometimes referred as direct premiums and mail premiums. Various tools of sales promotion, also known as methods of sales promotion may be divided into two parts – (i) Consumers Promotion Methods (ii) Dealer Promotion Methods. They introduce new product by asking the prospects to state the reasons for the purchase of the product. 300,000 or more, or jewellery of the same value, then a number of prizes in the immediate value range, a large number of prizes of small value, and a larger number of consolation prizes. 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