Giving your audience a small voice in parts of your writing will give them a sense of ownership over your work. Some Author’s Notes explore the question of why this story matters. Amazon is great, but it’s by no means the only place to sell your book, especially if you’d like to capture more revenue than the paltry 30 – 70% Amazon gives you. Or, if you want to use a different one, put it here. Learning how to write a newsletter is relatively easy. (Mailchimp is what I happen to use. Newsletters, therefore, create connections with your readers. The best value for self-published authors. Start with these suggestions that show how much you care about your readers. Although images and layout are important, the written content is the biggest factor in whether or not your newsletter is successful. If it looks good, readers are more likely to click. At the same time, because email is more private, you can share things that are more private, things you might not put on the internet to be googled. What’s with the “boxes”? Groan away, but this is one of the best ways to build an emotional connection to your readers. Chris, every author should read your “How to write a great author bio that will connect with readers” and understand what makes them unique, so that reader’s get a glimpse of a life’s accomplishments earned and what makes their works worth a reader’s time. Newsletters can be incredibly powerful tools for artists. There are other newsletter platforms out there that are also good.). Before you think about ‘how’ you are going to send an e-newsletter, you need to think about the ‘who’ — the database of individuals you want to communicate with via email. Because NO ONE EVER wants to receive long emails. Remember how your newsletter has a theme? For example, if you’re a non-fiction writer who specializes in youth soccer coaching, you might find a book called ‘Youth Soccer 101’ with the following chapters: Just by looking at this book’s table of contents, you’ve got a range of different topics you can write about in your next newsletter. If you’d like, you can have a separate, SUPER short section where you provide an update about your books. 4. Show some pics from a recent vacation. This doesn’t really change much from month-to-month. Or maybe you want a name for a new character. Pursuant to 17 U.S. Code § 107 , certain uses of copyrighted material " for … 1. Because I have a connection with the author, and the author is important to me. Here’s an off-the-wall example. Include user-generated content. You don’t want your software to stand in the way of your newsletter success. People like to put a face with the name. Add a period. But here’s the deal. The point is to give you an idea of how many different authors did them, so you can find your own author bio writing style: Example 1 – High Status And Short: Lynn Vincent So, look through these ideas and start planning your next author newsletter. “If you receive any queries from journalists, include a link to your media kit in any reply.” Here are three more tips for the road: Label each of your files appropriately. Put the two together, and you’ve got the biggest can of whoop ass in the history of publishing. Create a graphic with all of your book covers or your latest book cover and use it in every newsletter. Use your Facebook, Amazon author page, Goodreads page, website, and every other avenue where your readers can connect.Â, Purchase links for those subscribers who haven’t read all of your titles yet.Â, If you want your email signature to be easier on the eyes, you can use a tool like, to create awesome looking email signatures. Let your readers in on it! I’m going to show you a lot of different bios. As I mentioned earlier, I keep a note in Evernote where I jot down possible ideas throughout the month, so when it is time to write my main story, I have many options to pull from. Find a book that you love that’s on a price break, and recommend it here. Whatever it is that you write for your main story, you need to do three things: (1) keep it short (like 300 words, max), (2) provide a fun picture, and (3) relate it to the theme of your newsletter. Allowing someone into your inbox has much higher stakes. We’ve also created an Author Biography Checklist with recommendations on what to include, as well as where to keep your author bio up to date online. That’s the kind of article you might want to share if you think your readers would find it interesting — along with a story and a pic of your experience with meal kits.Â, There’s a bit of debate on if it is a good idea or not to send an entire article via email vs just linking to it; and in truth, there’s no real right or wrong answer. If you send it more frequently, readers feel like they’re getting spammed. Not the market-y benefits of newsletters. And if nothing has changed since the month before, just leave it as it was. Is a new book being released in your sci fi series? While it’s likely most people in your audience aren’t authors, I’m sure they face problems such as procrastination or finding inspiration like you do from time to time. Planning Your Newsletter Content: 20 Ideas Anyone Can Use. Wait. In order to send the most relevant e-newsletters that generate the most revenue, you need as good a database as possible. Creating a signature on Wisestamp makes the entire process a lot quicker. If you aren’t using FB, Twitter, IG, or whatever to create connections with people, then you are doing it wrong. Once you’ve laid out your newsletter, you can start filling in the sections. A lifelong lover of books, she has edited over 300 books and has launched several Amazon bestsellers for her clients. A well-executed newsletter is a powerful email tool with multiple benefits, which is why it’s crucial to ensure your newsletter design is visually appealing. Her award-winning blog teaches new and established authors how to write, publish, and market their books. Under the "fair use" defense, another author may make limited use of the original author's work without asking permission. Start with the most important thing: your data. I’m delighted to see those tweets and other social media shares about the new book. You can also add your two cents about what you love and hate about author newsletters here. Amazon Author offers a one-stop solution for personalizing your Amazon Author Profile, managing your books, and more around the world. Your readers want to know about what you've been up to and what you're working on. Even one dollar helps support the free writing I do for writers, disability rights, and more. Now that you have an idea of what your internal audiences want, it’s time to put together a content plan. Log in once and you’ll be able to update your Amazon Author Page in the United States, the United Kingdom, Germany, France, Spain, Italy, India and Japan with biographies in each language. Resist the … If that’s you, then your newsletter should include more of the things you already... Fiction authors need more personality … The greatest thing about writing a newsletter is that you don’t have to write much at all. Be sure to include links to your most recent blog post/s in each of your newsletters. And if you remember to be genuine with your readers, to share real things about yourself, to give instead of ask, then your readers will look forward to your letter every month. Famous Footwear uses handwritten fonts to draw readers attention. They don’t care that you’re selling something. Make your newsletter something your fans will want to read by publishing exclusive content they won’t find anywhere else. It's probably is easy for you to remember who produces the newsletters because you value the content. That’s what almost every author wants, right? Hooray! Get a copy of our FREE ebook, Indie Authors Naked, which features interviews with self-published luminaries, including bestseller Hugh Howey! Use the space below to jot down some of your own ideas for newlsetter content. Don’t flood them with info, but do offer great content on a regular basis. like you do from time to time. So let’s get into the 10 highly-effective trends to get your audience signing up for your email newsletter. The same goes for when there’s a discount on one of your existing books.Â, You can also make announcements for your author friends. You need to make your emails about what your readers want, not what’s important to you. This can lead to reciprocity down the line, when people you’ve helped promote might return the favor for you.Â, Just be careful about recommending a friend’s book right before your next title comes out. All set up and your sending strategy in place, it ’ s important to me the. Seems to be chief cook and bottle washers, becoming more than should! The subscriber blog posts only place to sell a book that you love and hate about newsletters! At once receive these emails, so they want to know about what you love and about! That theme will help you promote your work, and more email list will help brainstorm... 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